Front hitch ideas

With no tow hooks I certainly want to put something on the front of the van.
http://www.luvernetruck.com/Vehicle_Search/item/item.php?vitem=205530&vscnd=205920

Anyone use these? I emailed them for a bit more info, like install instructions.

If it is solid enough I presume a hitch could be welded into it, then if need be a winch could be used.

I've often thought of things like these as damage multipliers. But it would be nice to have something on the front to hook on to.

I don't have my van to look at yet. It should arrive in a week. Its Ecoboost and I see in pictures the intercooler is on the front.