2020 Transit 150 // Trying to get a new one but balanced out!
I always felt the Transit was a good value for the price. Until the recent hikes it seemed very high utility per dollar spent. The 2023 increases just seem to get it more aligned with the pricing of other vehicles. It doesn't surprise me that it is a lower margin vehicle for Ford.I sent a tweet to Jim Farley about a month ago suggesting different ways to re-establish good will with the retail Transit orders. So now we must be BFF's as he shows up in my Twitter feed all the time now.
With the price of the metal can with four or six wheels, you would think the margins would be very good for Ford but apparently not. Recent press releases indicate the need to focus on high margin vehicles that did not include the Transit.