Exactly that. When Ford can outsell all the competition combined there is no need to commit resources to the non-commercial market segment. Remember, for 30 years they never advertised the E series. Not the way to move consumer goods, if that's one's intention. Of course, the E series was such a pig to drive in town, I suspect they were embarrassed to sell them as daily drivers. The Transit is so much nicer, maybe things will change. Can anyone recall a Transit ad aimed at the personal use crowd?